Corporate Reputation Ranking
The Corporate Reputation Ranking developed by Hill & Knowlton Captiva, together with La Tercera and Collect GFK, is a unique tool that measures companies’ reputation at a consumer level.
For its magnitude, history, continuous innovation and methodology —with the highest international standards—, this measurement has earned the respect of the business community of our country, which is becoming increasingly aware of the importance of corporate reputation when doing business.
In addition to the Corporate Reputation Ranking, we have created the RECORD study, a thorough analysis of each company included in the sample, which allows them to have an accurate tool for reputation assessment and management.
For the first time in the history of the ranking, the measurement will be conducted nationally in the top 10 cities. Also, to mark this tenth anniversary, the company with the best corporate reputation over the last decade will receive an award.